Social media platforms like Facebook, Twitter, Pinterest and Google+ are becoming more widely used by small (and large) businesses due to the fact that they are effective and can work very quickly.
Of course, some of the other main benefits is that most of these social platforms are free to use and don’t require sales experience to use them successfully. That said, there is a learning curve…
What People Accidentally Overlook…
Many entrepreneurs actually overlook the importance of developing a social media strategy and find themselves completely failing at using this extremely effective marketing method. They blast a bunch of advertisements to their followers and friends and totally turn everyone off. Complete fail!
According to Social Media Expert Amy Porterfield, Facebook is an extremely effective lead generating machine – as well as a great way to get “Super Fans” – people who will market your business for you. She explains that incorporating a simple FB technique like a custom welcome tab with a strong call to action can get you 50% more likes (even from non-fans!).
A quickly-growing fan base not only builds trust with future visitors, it gets attention from search engines as well. Companies that are using social media strategically are benefitting from more traffic and sales – all while spending less money on advertising.
Is There a Simple Solution?
The better way to go about this is to simply put yourself in the other person’s shoes. Send helpful and useful information via social media instead of trying to sell. Post funny pictures, interesting articles and other insights that get people to trust you and get them interested in what you have to say. Only then do you have a chance of getting them to buy from you.
The Way to Save Money… and Your Mind.
Another thing about social media is that it can become very time consuming and overwhelming. Don’t worry – you don’t have to hire a social media strategist. The best way to get around this is without spending a lot of money is to invest in social media management software that streamlines your social media messages to take less time and effort and helps you track what’s working and what’s not – so you can quickly stop doing stuff that wastes your time.
Sprout Social is one of the more affordable platforms that offers lots of helpful tools that make your marketing a breeze. This way you can handle your marketing yourself. Rates start at just $39/month. Compare this to search engine advertising, direct mail and even email marketing. If you’ve looked into those options, you already know this is a steal.
By the way, some other options are HootSuite, Oktopost, Ubersocial, TweetDeck, Buzzon and MarketMeSuite.
Below is a video that explains how programs like Sprout Social work. See if it’s something that would work for your business before you invest in it (FYI they also offer a 30-day free trial).