How to Automate Your Sales Process with Leads
Any business owner will tell you that marketing is a necessity. However, you want to automate the marketing process as much as possible so that you have time to actually run your business.
One way to do this is with leads. This can work exceptionally well for businesses with a truly good offer for a specific niche market. The reason that the offer needs to be truly good is that you won’t be there personally there to “sell” it.
And if you don’t like selling, this may be just fine by you.
Below are 3 tools that can help you automate the job of marketing. If you can schedule these tasks for a certain time of the week or month, you can essentially create a system that runs like clockwork.
1. InfoFree (www.infofree.com) has a unique program where instead of paying per lead, users pay one flat fee per month for leads (currently $49), and they get access to the entire online database.
Their sales leads include businesses and consumers, and users can narrow their lead selection so they can really target their prospects. For example, consumer sales leads can be narrowed down by location, age, gender, income, home value, length of residence, hobbies and interests. Trying to reach golfers? Real estate agents? Boat owners? They’re all here.
They also have several blog posts listed on the right hand side of their site that are very helpful (a great resource even if you don’t use their leads). Recently, they posted an article titled, 3-Step Process to Converting Leads.
2. I found out about InfoUSA through an internet marketing friend of mine. Similar to InfoFree above, www.infousa.com has a large database of business and consumer leads. If you prefer to pay by the list rather than by the month, you can do that with InfoUSA.
What I like about these guys is their 3-step marketing campaign process (for email or direct mail). Combine their leads with their marketing templates, and your monthly marketing can be seriously automated. And if that wasn’t enough – if you’re too busy, their marketing experts can jump in and help.
They also have a really cool tool on their site called “Clone Your Best Customer”. If you already have some existing customers (or just one!), you can submit that person’s data to InfoUSA and they will “analyze” them. They will get back to you with a bunch of other prospects just like your best customer. How do they do that? I have no idea.
3. If you want to do a little more research, ResourceNation.com has a free online service where you can get lead quotes from multiple different vendors at once. This way, you can compare services and prices quickly without having to go all over the place.
They actually have you describe your project to them by selecting from a few drop-down options (takes about a minute), and this way they can customize your quotes so they are really specific to your needs.
- Email Marketing Software with templates